STEELE CREEK NEWS
It's Steele Creek, Not Southwest Charlotte! Steele Creek
Community Meeting on Rebranding Effort July 13
(June 17, 2017)
From time to time things happen in Steele Creek that make the news.
Usually the news stories refer to our area as Steele Creek, but many
times they describe the location as being in southwest Charlotte, or even
south Charlotte. Neither is correct. We are Steele Creek!
Southwest Charlotte could be any place south and west of uptown.
It's just a direction. South Charlotte includes area east of I-77
that have little in common with Steele Creek. Those names reflect a
tendency by the media to lump Steele Creek in with other areas and
not recognize it for the unique area that it is.
Yellow Duck Marketing is
planning a branding campaign for Steele Creek that will promote the
name Steele Creek over others, such as southwest Charlotte or South
Charlotte. Please join them and provide local feedback on a new logo
concept and the rebranding of Steele Creek:
What: Steele Creek Community
Meeting with Yellow Duck Marketing When: Thursday, July 13, 2017,
5:30 to 7:30 PM Where: Hilton Garden Inn Ayrsley, Room C
They want YOUR INPUT! The
meeting is open to all, so please come and share the meeting
information to anyone else who lives or works in Steele Creek and
would like to provide input.
The Steele Creek community has a strong self identity based on its
long history, which goes back to colonial times. Numerous churches,
community organizations, public facilities, businesses, and other
locations have Steele Creek in their names, as shown on the map
below.

For more
information on the history and usage of the name Steele Creek in our
community, please see
Just Where is Steele Creek? (April 2, 2016).
To comment on
this story, please visit the
Steele Creek Forum or the
Steele Creek Residents Association Facebook Page.
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or click below to visit the Steele Creek Residents Association
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